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Double Negative - spam and direct marketing
Byline: RAY SCHULTZ (rschultz@primediabusiness.com) Let's pretend for a minute that nobody in the privacy lobby is going to read this and use it against ......(Continue Reading)
Channel Choices - direct marketing purchasers - Brief Article
Byline: Ray Schultz Direct marketing purchasers prefer catalogs over any other medium - by a wide margin. Of the buyers surveyed by Yankelovich 67% bought through catalogs in the last six month...(Continue Reading)
Whose WORD IS IT ANYWAY? - direct response e-mail marketing tips
Byline: HERSCHELL GORDON LEWIS The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave ......(Continue Reading)
Directed Marketing - Marketing Tips
To be successful, marketing needs to be directed and specific. Find out how in this marketing tip....(Continue Reading)
Review of European Composites Directory and Report
Review of European Composites Directory and Report 2002-2003, a guide to European manufacturers and suppliers of reinforced plastics. Edited by Nick Dellow....(Continue Reading)
Direct Marketing
Explore direct marketing such as database marketing, direct mail, mailing list options, and more. These resources will teach you how to be successful in your direct marketing campaign....(Continue Reading)
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